$53,441 of $270,000 spent in November, on course to come in under. $7,850 a day across 4 running campaigns.
About 15 more orders' worth of sales than the same money spread the way today's budgets are. Steve is 74% sure it brings more. The budgets add up to $243,350 for December, so the month stays inside $270,000 even if every network spends all of it. Lately they have spent 96% of what they were given.
The raises in it are the rules' arithmetic on each budget's curve, not chosen by the sample's recorded review. Not Steve's advice yet: making it your plan is your call.
Why these budgets: the plan only raises budgets, first where the next average order's worth of sales costs least, about $24.32 today. It stops where the next average order's worth of sales costs $24.46 to $76.16 in each.
| Daily budget | Today | Planned | Orders' worth of sales a day | Next average order's worth of sales |
|---|---|---|---|---|
| New customers on Meta | $1,800 | $1,800 | 42 | $66.79 |
| New customers on TikTok | $1,200 | $1,200 | 23 | $76.16 |
| Search: coffee subscription on Google | $2,400 | $2,500+$100 | 125 | $24.46 |
| Win back past buyers on Meta | $500 | $500 | 25 | $110.11 |
| Win back past buyers on Google | $250 | $150−$100 | 8 | $102.69from $119.33 |
| Holiday gift box on Meta | $500 | $500 | 29 | $25.25 |
| Holiday gift box on TikTok | $1,200 | $1,200 | 26 | $68.81 |
Goes to Needs you one step at a time, for you to approve. Each budget moves at most a quarter (a fifth on Meta), a week apart.
| Campaign | Step a day | Steve's curve | Google's |
|---|---|---|---|
| Search: coffee subscription on Google | $2,400–$2,450 | +2.0 | +1.2 |
Search: coffee subscription on Google: Google expects less than Steve does: 1.2 against 2.0.