Calendar

2 dates in the next 90 days, 3 past sales read from your store's orders.

Coming

Your sale calendar and last year’s busy weeks in the next 90 days, soonest first, each against the four weeks before it last year. A row opens what Steve plans around it. A sale is added on Your business.

Date	When	Kind	Last year, orders a day	Last year, spend	Planned a day
Black Friday to Cyber Monday	Nov 27 to Nov 30 in 19 days	Your sale	+21%	+4%	No raise
February	Feb 1 to Feb 28 in 85 days	Busy weeks	+8%	+1%	No raise

Black Friday to Cyber MondayNo raiseNov 27 to Nov 30, your sale, last year +21% orders a day
FebruaryNo raiseFeb 1 to Feb 28, busy weeks, last year +8% orders a day

Past sales

Each sale already run, newest first, read from your store's orders. Every figure is the sale's days against the same days at the four weeks before's pace; profit at your 60% margin, over the sale and the week after. A sale can bring more orders and still less in sales when each order is worth less.

Sale	When	Orders	Order value	Sales	Profit, with the week after	First orders
Anniversary sale	Aug 22 to Aug 25	+271	−12%	+$4,988	−$2,315	29% usually 44%
Spring sale	Mar 14 to Mar 17	+193	−12%	+$839	−$8,335	10% usually 45%
Black Friday to Cyber Monday	Nov 28 to Dec 1	+223	−13%	+$3,074	+$1,039	34% usually 45%

Your year, month by month

Orders a day in each of the last 12 full months against their average, with the year's growth taken out, from your store's own orders.

Month	Orders a day against the year's average	Orders a day
Jan	+2%	296
Feb	+8%	319
Mar	+4%	314
Apr	−6%	291
May	−3%	307
Jun	−4%	309
Jul	−3%	319
Aug	+1%	341
Sep	0%	346
Oct	+4%	365
Nov	−3%	269
Dec	+1%	287

Jan+2%296 orders a day
Feb+8%319 orders a day
Mar+4%314 orders a day
Apr−6%291 orders a day
May−3%307 orders a day
Jun−4%309 orders a day
Jul−3%319 orders a day
Aug+1%341 orders a day
Sep0%346 orders a day
Oct+4%365 orders a day
Nov−3%269 orders a day
Dec+1%287 orders a day

The last 28 days: 377 orders a day against 255 a year ago, up 48%, on 63% more spend. MER 2.97× against 3.29×. Over the whole year orders grew 51%.

Where these figures come from4 sources

The last 28 days, and the same 28 days a year ago

Orders as your store counted them.

Row	Spend	ROAS	MER	New customers' share	Cost per order	Store orders a day	Orders, against last year	Spend, against last year	Orders over the year, against the year before	ROAS	Monthly budget	On course to spend this month
Last 28 days	$211,872	1.97	2.97	64%	$30.13	376.75
Same 28 days last year		1.81	3.29	65%	$33.19	255.36
Against last year							48%	63%	51%
Your goal										2.00	$270,000	$233,991

Last year's peaks and this year's, from your store's own orders

Orders as your store counted them.

Row	Store orders a day	MER	Spend a day	Orders a day, against the four weeks before	Spend a day, against the four weeks before	The week after, against the four weeks before	Raise weighed, from last year's days	Against the year's average, growth taken out
Black Friday to Cyber Monday ahead							20%
Black Friday to Cyber Monday last year	320	3.54	$4,654	21%	4.3%	4.4%
The four weeks before Black Friday to Cyber Monday last year	264	3.52	$4,461
February ahead
February last year	319	3.02	$6,335	7.6%	0.7%	2.8%
The four weeks before February last year	297	2.80	$6,289
January	296							1.9%
February	319							7.7%
March	314							3.8%
April	291							-6.0%
May	307							-2.9%
June	309							-4.3%
July	319							-3.3%
August	341							1.3%
September	346							0.4%
October	365							3.7%
November	269							-3.3%
December	287							0.9%

Your past sales against the four weeks before each, from your store's orders

Orders as your store counted them.

Row	Extra orders	Of them, first orders	First orders' share of the extra	First orders' share on usual days	Order value, lower by	Order value lower by, from	to	Extra sales	Orders the week after lost	Profit after the goods, sale days and the week after	Your margin	Sales read
Black Friday to Cyber Monday, Nov 28 to Dec 1	223	75	34%	45%	13%			$3,070	-82	$1,040
Spring sale, Mar 14 to 17	193	20	10%	45%	12%			$840	187	-$8,340
Anniversary sale, Aug 22 to 25	271	79	29%	44%	12%			$4,990	-24	-$2,310
All of them	688	175	25%	44%		12%	13%	$8,900		-$9,610	60%	3

A raise of 20% a day over Black Friday to Cyber Monday, on the account's curves

As the curves count them, before any lift the sale itself brings.

Row	Raise	Extra spend	Extra in sales	Likely at least	Likely at most	Return on the extra spend	Return on the extra, with last year's lift	Your target
The raise	20%	$6,110	$8,230	$7,060	$9,260	1.35	1.63	2.00

Date

When

Kind

Last year, orders a day

Last year, spend

Planned a day

Black Friday to Cyber Monday

Nov 27 to Nov 30 in 19 days

Your sale

+21%

+4%

No raise

February

Feb 1 to Feb 28 in 85 days

Busy weeks

+8%

+1%

No raise

Sale

When

Orders

Order value

Sales

Profit, with the week after

First orders

Anniversary sale

Aug 22 to Aug 25

+271

−12%

+$4,988

−$2,315

29% usually 44%

Spring sale

Mar 14 to Mar 17

+193

−12%

+$839

−$8,335

10% usually 45%

Black Friday to Cyber Monday

Nov 28 to Dec 1

+223

−13%

+$3,074

+$1,039

34% usually 45%

Month

Orders a day against the year's average

Orders a day

Jan

+2%

296

Feb

+8%

319

Mar

+4%

314

Apr

−6%

291

May

−3%

307

Jun

−4%

309

Jul

−3%

319

Aug

+1%

341

Sep

346

Oct

+4%

365

Nov

−3%

269

Dec

+1%

287

Spend

ROAS

MER

New customers' share

Cost per order

Store orders a day

Orders, against last year

Spend, against last year

Orders over the year, against the year before

ROAS

Monthly budget

On course to spend this month

New customers' share, at least

Last 28 days

$211,872

1.97

2.97

64%

$30.13

376.75

Same 28 days last year

1.81

3.29

65%

$33.19

255.36

Against last year

48%

63%

51%

Your goal

2.00

$270,000

$233,991

Store orders a day

MER

Spend a day

Orders a day, against the four weeks before

Spend a day, against the four weeks before

The week after, against the four weeks before

Raise weighed, from last year's days

Raise on your calendar

Against the year's average, growth taken out

Black Friday to Cyber Monday ahead

20%

Black Friday to Cyber Monday last year

320

3.54

$4,654

21%

4.3%

4.4%

The four weeks before Black Friday to Cyber Monday last year

264

3.52

$4,461

February ahead

February last year

319

3.02

$6,335

7.6%

0.7%

2.8%

The four weeks before February last year

297

2.80

$6,289

January

296

1.9%

February

319

7.7%

March

314

3.8%

April

291

-6.0%

May

307

-2.9%

June

309

-4.3%

July

319

-3.3%

August

341

1.3%

September

346

0.4%

October

365

3.7%

November

269

-3.3%

December

287

0.9%

Extra orders

Of them, first orders

First orders' share of the extra

First orders' share on usual days

Order value, lower by

Order value lower by, from

Extra sales

Orders the week after lost

Profit after the goods, sale days and the week after

Your margin

Sales read

Black Friday to Cyber Monday, Nov 28 to Dec 1

223

34%

45%

13%

$3,070

-82

$1,040

Spring sale, Mar 14 to 17

193

10%

45%

12%

$840

187

-$8,340

Anniversary sale, Aug 22 to 25

271

29%

44%

12%

$4,990

-24

-$2,310

All of them

688

175

25%

44%

12%

13%

$8,900

-$9,610

60%

Raise

Extra spend

Extra in sales

Likely at least

Likely at most

Return on the extra spend

Return on the extra, with last year's lift

Your target

The raise

20%

$6,110

$8,230

$7,060

$9,260

1.35

1.63

2.00