Budget

$53,441 of $270,000 spent in November, on course to come in under. $7,850 a day across 4 running campaigns.

A month at other budgets

Extra sales a month on each network's curve, the likely middle 80% under each. Past the most a network has spent, the curve is less sure; far past it, it can only guess.

Network	Spend a day	Next dollar returns	20% less	20% more	50% more	Twice
Meta	$2,728	1.41×	−$24,000−$18,300–$29,400	+$22,300+$16,500–$28,200past its most	+$53,200+$38,700–$68,600a guess	+$100,100+$71,100–$131,900a guess
Google	$2,564	1.89×	−$29,400−$23,400–$32,800	+$28,800+$22,400–$32,800past its most	+$71,000+$54,100–$81,900past its most	+$139,700+$103,300–$163,400a guess
TikTok	$2,343	0.79×	−$11,500−$9,060–$14,100	+$10,700+$8,240–$13,600	+$25,600+$19,500–$33,200past its most	+$48,300+$36,000–$64,200past its most
Every network	$7,634	1.38×	−$64,900−$55,100–$71,700	+$61,700+$51,700–$69,300past its most	+$149,900+$124,900–$169,600a guess	+$288,000+$237,200–$330,200a guess

Meta$2,728−20%: −$24,000, +20%: +$22,300, +50%: +$53,200, +100%: +$100,100
Google$2,564−20%: −$29,400, +20%: +$28,800, +50%: +$71,000, +100%: +$139,700
TikTok$2,343−20%: −$11,500, +20%: +$10,700, +50%: +$25,600, +100%: +$48,300
Every network$7,634−20%: −$64,900, +20%: +$61,700, +50%: +$149,900, +100%: +$288,000

At each ROAS target

Target	Spend in December	Sales in December	Likely
2.20×	$231,800	$506,600	$492,100–$522,500
2.00×your target	$234,800	$508,900	$494,900–$524,800
1.80×	$234,800	$508,900	$494,200–$525,600
1.70×	$234,800	$508,900	$494,500–$524,400

2.20×$231,800$506,600, likely $492,100–$522,500
2.00×your target$234,800$508,900, likely $494,900–$524,800
1.80×$234,800$508,900, likely $494,200–$525,600
1.70×$234,800$508,900, likely $494,500–$524,400

The most the curves would spend in December and still meet each target, the money placed where it returns most, with Google held at today's budgets. Your monthly budget: $270,000. On course this month: $233,991.

By stage

The last 28 days' spend, finding new buyers, bringing past buyers back, and brand searches. The largest network, Meta, has 36% of it.

Stage	Spend	Share of spend	Return	Of its orders new
Finding new buyers	$188,119	89%	1.82×	79%
Past buyers	$20,264	10%	3.03×	7%
Brand searches	$3,489	2%	4.11×	74%

Finding new buyers89%$188,119, return 1.82×
Past buyers10%$20,264, return 3.03×
Brand searches2%$3,489, return 4.11×

GoogleCredited with 2,938 orders; the store's total says about 1,552 (likely 513 to 2,923), a wide range.Steve's plans hold Google's total at today's until a lift test says what it brings.Plan a lift test

Network

Spend a day

Next dollar returns

20% less

20% more

50% more

Twice