Win back past buyers

MetaGoogle

Steve holds your figures from Oct 9, 2024Running

Return on ad spend, last 90 days

1.1x over targetUp 5% on the 90 days before

$167,312 in sales, counted by your store

Spent, last 90 days
Orders, last 90 days: Counted by your store; the networks claim 4,786
Cost per order, last 90 days
First-time buyers, last 90 days: 2707% of orders were first-time
Daily budget: $750Meta $500 · Google $250

Cost per order

Last 7 days

7-day average
Last 2 days, not settled

Steve on this campaign

Under Steve

Waiting for you1

Move $62 a day on Google into Search: coffee subscriptionAbout $250 more in sales a month

Changed here

Moved $100 a day from Google to MetaOct 18

See what each change did

Ad set and ad		Spent, 90 days	Orders, 90 days	Cost per order, 90 days	ROAS · target 2.0x	Running
Past buyersMetaLearning limited1 adYour audience "Bought in the last 180 days"Cost per result goal $30.00$13.01 an order3.2x ROAS, At or over 2x· $35,603 · 2,737 orders		$35,603	2,737	$13.01	3.2x, At or over 2x
Northbound Coffee71 cents a cup. Still the good stuff.	Price per cup2.4% of views clicked$13.01 an order3.2x ROAS, At or over 2x$35,603 · 2,737 orders · last 90 days	$35,603	2,737	$13.01	3.2x, At or over 2x
Google1 ad
Sponsorednorthboundcoffee.comCoffee Subscription, Skip Any WeekFresh roasted beans at your door. Pause, skip or cancel whenever you like.	Subscribe and skip3.0% of views clicked$14.80 an order2.8x ROAS, At or over 2x$18,604 · 1,257 orders · last 90 days	$18,604	1,257	$14.80	2.8x, At or over 2x