Win back past buyers

MetaGoogle

Steve holds your figures from Oct 9, 2024Running

Return on ad spend, last 28 days

1.0x over targetDown 6% on the 28 days before

$61,492 in sales, counted by your store

Spent, last 28 days
Orders, last 28 days: Counted by your store; the networks claim 1,754
Cost per order, last 28 days
First-time buyers, last 28 days: 1047% of orders were first-time
Daily budget: $750Meta $500 · Google $250

Cost per order

Last 7 days

7-day average
Last 2 days, not settled

Steve on this campaign

Under Steve

Waiting for you1

Move $62 a day on Google into Search: coffee subscriptionAbout $250 more in sales a month

Changed here

Moved $100 a day from Google to MetaOct 18

See what each change did

Ad set and ad		Spent, 28 days	Orders, 28 days	Cost per order, 28 days	ROAS · target 2.0x	Running
Past buyersMetaLearning limited1 adYour audience "Bought in the last 180 days"Cost per result goal $30.00$13.40 an order3.1x ROAS, At or over 2x· $13,509 · 1,008 orders		$13,509	1,008	$13.40	3.1x, At or over 2x
Northbound Coffee71 cents a cup. Still the good stuff.	Price per cup2.4% of views clicked$13.40 an order3.1x ROAS, At or over 2x$13,509 · 1,008 orders · last 28 days	$13,509	1,008	$13.40	3.1x, At or over 2x
Google1 ad
Sponsorednorthboundcoffee.comCoffee Subscription, Skip Any WeekFresh roasted beans at your door. Pause, skip or cancel whenever you like.	Subscribe and skip3.0% of views clicked$14.72 an order2.9x ROAS, At or over 2x$6,755 · 459 orders · last 28 days	$6,755	459	$14.72	2.9x, At or over 2x