Win back past buyers

MetaGoogle

Steve holds your figures from Oct 9, 2024Running

Return on ad spend, last 7 days

1.0x over targetSame as last week

$15,383 in sales, counted by your store

Spent, last 7 days
Orders, last 7 days: Counted by your store; the networks claim 440
Cost per order, last 7 days
First-time buyers, last 7 days: 257% of orders were first-time
Daily budget: $750Meta $500 · Google $250

Cost per order

Last 7 days

7-day average
Last 2 days, not settled

Steve on this campaign

Under Steve

Waiting for you1

Move $62 a day on Google into Search: coffee subscriptionAbout $250 more in sales a month

Changed here

Moved $100 a day from Google to MetaOct 18

See what each change did

How it is set up

Budget: One budget of $500 a day on the campaign (Advantage campaign budget). Meta moves it between its ad set itself, so Steve changes the campaign's budget, not theirs.
Bidding: Past buyers: Cost per result goal $30.00
Changes and learning: Steve leaves an ad set alone while Meta learns it, and keeps each budget change on Meta within 20% where he can, so finished ad sets do not start again.

Learning phase

1 ad set running

Learning limitedPast buyersThe same people saw it 4.6 times each this week: the audience is small for its budget.

New people reached

Meta's estimate, this week against last

Past buyers4.6 times per personSteadySeen 4.6 times per person this week, 3.9 the week before, reaching 13% fewer people.

Where the orders come from

PlacementInstagram Reels costs $7.93 an order, Audience Network $93.54.
Age25-34 costs $11.29 an order, 18-24 $27.02.
GenderWomen cost $12.04 an order, Men $16.03.
RegionBritish Columbia costs $11.17 an order, Florida $15.81.
DeviceComputer costs $10.51 an order, Android phone $17.40.

Placement

Facebook Feed36%$17.31 an order
Instagram Reels24%$7.93 an order
Instagram Feed15%$13.24 an order
Audience Network9%$93.54 an order
Facebook Reels8%$13.86 an order
Instagram Stories8%$14.61 an order

Age

35-4430%$11.78 an order
25-3429%$11.29 an order
45-5419%$14.26 an order
18-2410%$27.02 an order
55-648%$16.89 an order
65+4%$22.50 an order

Gender

Women58%$12.04 an order
Men40%$16.03 an order
Not said2%$13.50 an order

Region

Florida22%$15.81 an order
California20%$11.70 an order
Ontario17%$12.83 an order
Texas16%$15.77 an order
New York14%$13.41 an order
British Columbia11%$11.17 an order

Device

iPhone56%$12.12 an order
Android phone34%$17.40 an order
Computer7%$10.51 an order
iPad3%$13.50 an order

Last 28 days. Bars are each part's share of the spend. Meta's orders in each part, scaled to what your store matched to each ad set. A region can show spend and no orders where Meta does not report them by region.

Cost per order

SSteve on this campaign

Waiting for you1

How it is set up

Learning phase

New people reached

Where the orders come from

Cost per order

SSteve on this campaign

Waiting for you1

How it is set up

Learning phase

New people reached

Where the orders come from

Steve on this campaign

Steve on this campaign