Return on ad spend, last 90 days
$377,456 in sales, counted by your store
Changed here
Raising Search: coffee subscriptionHeld back
Search lost 17% of its searches to budget and its next dollar brings $2.45 on the store's count, but Steve's model reads Google at well under the 2,938 orders it is credited with. Steve adds money to Google only after a lift test there, holding it back in some regions as was done for TikTok. From his review of Nov 7.
| Ad | Running | |
|---|---|---|
| Subscribe and skip5.5% of views clicked$18.00 an order3.3x ROAS, At or over 2x$101,849 · 5,659 orders · last 90 days | ||
| Free shipping adPaused Oct 28$120.01 an order0.5x ROAS, Under 2x$76,204 · 635 orders · last 90 days | ||