Return on ad spend, last 28 days
$154,682 in sales, counted by your store
Changed here
Raising Search: coffee subscriptionHeld back
Search lost 17% of its searches to budget and its next dollar brings $2.45 on the store's count, but Steve's model reads Google at well under the 2,938 orders it is credited with. Steve adds money to Google only after a lift test there, holding it back in some regions as was done for TikTok. From his review of Nov 7.
| Ad | Running | |
|---|---|---|
| Subscribe and skip5.5% of views clicked$18.60 an order3.2x ROAS, At or over 2x$45,078 · 2,424 orders · last 28 days | ||
| Free shipping adPaused Oct 28$129.17 an order0.5x ROAS, Under 2x$19,634 · 152 orders · last 28 days | ||