Your ad money,looked after.
Stop guessing. Start selling.
Steve moves your ad money to what sells, every hour, on Meta, Google and TikTok.
Steve is in a private pilot with a few stores.
Steve reads your orders from Shopify, Amazon and Stripe, and moves your ad budget between Meta, Google and TikTok to what sells.
You bring the ads. Steve finds the ones that earn.
Upload your images and videos. When an ad starts to fade, Steve lines up a fresh one to test against it.
Subscribe and skip: $17.98 an order
Price per cup: $13.40 an order
Gift tin close-up: $21.58 an order
Cost per order in the sample account, last 28 days.
Your team checks on Monday. Steve checks every hour.
Order #4821
$64
Counted once, by your store.
Every network takes credit. Steve counts what your store actually sold.
Every network has its own dashboard.One screen. One number that matters.
Cost per order, all networks, last 7 days
$27.97
Each network's own figures, under its own names.One cost per order, and what each network adds to it.
How it works.
Every suggestion shows its work.
The numbers, how much data they rest on, and what is only an estimate.
Waiting in Needs you
Pause Founder story on Meta
Cost per first-time buyer
More than 99% sure. Last 14 days. $8,149 spent on this ad for 67 first-time buyers; the other ads had 519 first-time buyers. It is the only ad running in its ad set, Lookalike of subscribers, so it is compared with the campaign's other ads on Meta, which reach other audiences.Last 14 days.
Estimate. At $67.94 each, what the next one costs in New customers, above the $31.29 the other ads averaged, the same $8,149 would have bought about 53 more first-time buyers: 120 in all, against the 67 it bought.About 53 more first for the same money.
You decide how much Steve does.
Start with Steve asking every time. Hand over more when you trust him, and take it back in one tap.
He never raises your spend on his own unless you let him, and then only up to your monthly budget.
Of the 3 decisions waiting in the sample account, Steve would do none on his own.
Read the way a buyer of each network reads it.
Steve goes past spend and results on Meta, Google and TikTok. What he finds becomes a decision that goes through the same approvals, limits and Undo as every other.
Meta
- The spending limit and payment state, before delivery stops
- Advantage+ sales campaigns, read as Meta runs them
- Results by age, gender, placement, region and device
- The same purchases under three attribution windows, against your store
- Learning limited and rejected ads, each with the likely cause and the fix
- Decisions to take out a placement, set or loosen a bid, and refresh an ad before its audience tires
Google
- Search terms that spend with nothing to show become exclusions, and the ones that sell become keywords
- Shared negative lists
- Target cost and return moved in steps, with Google's learning respected
- What holds a campaign back: budget, rank or an end date
- Quality Score and its parts, and how conversions are counted
- Performance Max, and Merchant Center products Google will not show, with the reason
TikTok
- Bids, budgets and learning for every ad group
- Ad groups that are not spending, and why
- How well an ad's opening holds viewers, so a tired video is replaced before cost rises
- Rejected ads with TikTok's reason and the fix
- Spark Ads against ordinary ads
- How much TikTok claims from people who only saw an ad, and TikTok Shop orders kept apart
Questions
Can Steve spend my money without asking?
No. Every account starts at "Steve asks every time": nothing changes until you approve it. When you are ready, you can let him do more under Control, up to making every change he is sure of inside a monthly amount you set. Whatever the level, on his own he never acts on an early signal, never pauses a whole campaign and never raises your spend, unless you let him raise it up to your monthly budget.
Whose numbers does Steve trust?
Your store's. Each ad network counts every order it thinks it touched, so their totals overlap and run high. Steve decides on the orders the store recorded and shows each network's claim beside them. The sample account does this with a sample store.
Which networks does Steve work with?
Meta, Google Ads and TikTok, each in depth, and Amazon Ads as well. Orders can come from Shopify, Stripe, WooCommerce, HubSpot or an Amazon store. Decisions and the weekly recap can go to Slack or Microsoft Teams today: you paste an address from either one. The sample account shows every network working with sample figures.
Does Steve make the ads?
No. You bring your images, videos and copy. Steve works out which ones are earning their budget, and lines up a fresh one to test when an ad starts to fade.
How do I know a suggestion is right?
Each one shows the numbers behind it, how many days and orders it rests on, and how sure Steve is. Open How Steve decided to see what he saw and what he weighed. A thin signal is labelled as an early signal, and estimates come with a range.
How do I know Steve is worth it?
Every change is measured: the 14 days before against up to 14 after, with what it was worth as a likely range. If a change did nothing, Results says so. To find out whether a network brings orders you would not have had anyway, Steve can run a lift test that holds it back in a few regions. The weekly recap puts what the changes saved beside the fee.
What does it cost?
$249 a month, plus 4% of managed spend up to $50,000, 2% from $50,000 to $500,000 and 1% above. First month: no base fee, only the share of spend. Nothing on past spend, and nothing on campaigns you only watch. Stopping Steve holds his changes, not his fee. Card payments are not switched on yet, so nothing is charged today.
Do I have to give Steve every campaign?
No. Start with one campaign, or several, or all of them, and change it any day. Campaigns you only watch keep their figures in Steve; he makes no decisions about them and they are not billed.
See Steve at work.
Every decision, figure and control works in the sample. Nothing touches a real ad.