New customers

MetaTikTok

Steve holds your figures from Oct 9, 2024Running

Return on ad spend, last 90 days

0.6x under targetUp 7% on the 90 days before

$342,266 in sales, counted by your store

Spent, last 90 days
Orders, last 90 days: Counted by your store; the networks claim 8,505
Cost per order, last 90 days
First-time buyers, last 90 days: 5,62391% of orders were first-time
Daily budget: $3,000Meta $1,800 · TikTok $1,200

Cost per order

Last 7 days

7-day average
Last 2 days, not settled

Steve on this campaign

Under Steve

Waiting for you4

Changed here

Nothing has been changed in this campaign in the days Steve can see.

Considered, not done

Moving TikTok money to MetaHeld back
TikTok's next order costs $72.83 against Meta's $43.40, and the September lift test values TikTok at 1.06 times what the store credits it with. Steve weighs the move once the Founder story pause shows what Meta's next dollar in New customers brings without it. From his review of Nov 7.
Pause Morning pour on MetaNot clearly worse
It brings 1.8x in sales for each ad dollar against 2.1x beside it, 16% less. Steve pauses only when he is 95% sure it brings at least 10% less in sales for each dollar; he is 83% sure.
Pause Barista at home on TikTokNot clearly worse
It brings 1.0x in sales for each ad dollar against 1.2x beside it, 18% less. Steve pauses only when he is 95% sure it brings at least 10% less in sales for each dollar; he is 80% sure.

Ad set and ad		Spent, 90 days	Orders, 90 days	Cost per order, 90 days	ROAS · target 2.0x
BroadMeta2 adsCanada and United States, 25 to 54, broad audience$23.52 an order2.3x ROAS, At or over 2x· $85,698 · 3,643 orders		$85,698	3,643	$23.52	2.3x, At or over 2x
Northbound CoffeeSix a.m. tastes better now.0:15	Morning pour1.8% of views clicked$22.72 an order2.4x ROAS, At or over 2x$46,412 · 2,043 orders · last 90 days	$46,412	2,043	$22.72	2.4x, At or over 2x
Northbound CoffeeRoasted Tuesday. At your door Friday.0:22	Unboxing, first bag1.7% of views clicked$24.55 an order2.2x ROAS, At or over 2x$39,286 · 1,600 orders · last 90 days	$39,286	1,600	$24.55	2.2x, At or over 2x
Lookalike of subscribersMeta1 adCanada and United States, lookalike audience "Subscribers, 1%"$105.44 an order0.5x ROAS, Under 2x· $42,916 · 407 orders		$42,916	407	$105.44	0.5x, Under 2x
Northbound CoffeeWhy we left the big roasters.0:38	Founder story0.9% of views clicked$105.44 an order0.5x ROAS, Under 2x$42,916 · 407 orders · last 90 days	$42,916	407	$105.44	0.5x, Under 2x
Everyone 18 to 34TikTok1 adCanada and United States, 18 to 34$53.44 an order1.0x ROAS, Under 2x· $81,490 · 1,525 orders		$81,490	1,525	$53.44	1.0x, Under 2x
Northbound CoffeeRoasted Tuesday. At your door Friday.0:22	Unboxing, first bag1.1% of views clicked$53.44 an order1.0x ROAS, Under 2x$81,490 · 1,525 orders · last 90 days	$81,490	1,525	$53.44	1.0x, Under 2x
Coffee and cookingTikTok1 adCanada and United States, interested in Coffee and Home cooking$65.36 an order0.8x ROAS, Under 2x· $40,721 · 623 orders		$40,721	623	$65.36	0.8x, Under 2x
Northbound CoffeeYour kitchen, their espresso.0:18	Barista at home1.0% of views clicked$65.36 an order0.8x ROAS, Under 2x$40,721 · 623 orders · last 90 days	$40,721	623	$65.36	0.8x, Under 2x

Ad set and ad	Spent, 90 days	Orders, 90 days	Cost per order, 90 days	ROAS · target 2.0x	Running
BroadMeta2 adsCanada and United States, 25 to 54, broad audience$23.52 an order2.3x ROAS, At or over 2x· $85,698 · 3,643 orders	$85,698	3,643	$23.52	2.3x, At or over 2x
Northbound CoffeeSix a.m. tastes better now.0:15	Morning pour1.8% of views clicked$22.72 an order2.4x ROAS, At or over 2x$46,412 · 2,043 orders · last 90 days	$46,412	2,043	$22.72	2.4x, At or over 2x
Northbound CoffeeRoasted Tuesday. At your door Friday.0:22	Unboxing, first bag1.7% of views clicked$24.55 an order2.2x ROAS, At or over 2x$39,286 · 1,600 orders · last 90 days	$39,286	1,600	$24.55	2.2x, At or over 2x
Lookalike of subscribersMeta1 adCanada and United States, lookalike audience "Subscribers, 1%"$105.44 an order0.5x ROAS, Under 2x· $42,916 · 407 orders	$42,916	407	$105.44	0.5x, Under 2x
Northbound CoffeeWhy we left the big roasters.0:38	Founder story0.9% of views clicked$105.44 an order0.5x ROAS, Under 2x$42,916 · 407 orders · last 90 days	$42,916	407	$105.44	0.5x, Under 2x
Everyone 18 to 34TikTok1 adCanada and United States, 18 to 34$53.44 an order1.0x ROAS, Under 2x· $81,490 · 1,525 orders	$81,490	1,525	$53.44	1.0x, Under 2x
Northbound CoffeeRoasted Tuesday. At your door Friday.0:22	Unboxing, first bag1.1% of views clicked$53.44 an order1.0x ROAS, Under 2x$81,490 · 1,525 orders · last 90 days	$81,490	1,525	$53.44	1.0x, Under 2x
Coffee and cookingTikTok1 adCanada and United States, interested in Coffee and Home cooking$65.36 an order0.8x ROAS, Under 2x· $40,721 · 623 orders	$40,721	623	$65.36	0.8x, Under 2x
Northbound CoffeeYour kitchen, their espresso.0:18	Barista at home1.0% of views clicked$65.36 an order0.8x ROAS, Under 2x$40,721 · 623 orders · last 90 days	$40,721	623	$65.36	0.8x, Under 2x

Ad set and ad

BroadMeta2 adsCanada and United States, 25 to 54, broad audience$23.522.3x ROAS· $85,698 · 3,643 orders

Morning pour1.8% of views clicked$22.722.4x ROAS$46,412 · 2,043 orders · last 90 days

Unboxing, first bag1.7% of views clicked$24.552.2x ROAS$39,286 · 1,600 orders · last 90 days

Lookalike of subscribersMeta1 adCanada and United States, lookalike audience "Subscribers, 1%"$105.440.5x ROAS· $42,916 · 407 orders

Founder story0.9% of views clicked$105.440.5x ROAS$42,916 · 407 orders · last 90 days

Everyone 18 to 34TikTok1 adCanada and United States, 18 to 34$53.441.0x ROAS· $81,490 · 1,525 orders

Unboxing, first bag1.1% of views clicked$53.441.0x ROAS$81,490 · 1,525 orders · last 90 days

Coffee and cookingTikTok1 adCanada and United States, interested in Coffee and Home cooking$65.360.8x ROAS· $40,721 · 623 orders

Barista at home1.0% of views clicked$65.360.8x ROAS$40,721 · 623 orders · last 90 days

Cost per order

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Cost per order

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