Every control

What Steve does without you, what always waits for you, and what he never does. Press a row to change it.

How much Steve does

His levelSteve asks every time
Which campaigns he managesAll 4 campaigns, and new ones

Limits

Wait before acting alone2 hours, so you can stop a change first
Steve may do alonePause ads, move budget, trim budgets and exclude searches
Changes that need an ownerNone: an approver can approve any change
By networkNo least or most set on any network
By campaignNo campaign held to an amount

Steering

Bid strategyEvery network: cost caps, bid caps and ROAS goals only where a campaign already uses one
Google's new customer goalValue-adjusted
Kept for trying new things10% to 15% of spend, for tests and new creative
Where you sellUnited States and Canada, from where your orders ship
Fresh concepts a monthMeta 5, TikTok 5

Your rules

Rules Steve carries outNone yet: Steve's own judgement alone
Brand search on GoogleDefend only. Your brand: “northbound coffee” and “northbound”

Who decides

Who chooses each changeSteve, every time
His rules and statisticsFind candidates and check what he chooses
What runs without his choiceOnly the protective stops: a sold-out product's ads, your hard monthly cap. They only lower spend
When he reviewsEach morning at 8, your ad account's time. Urgent things at once
After a changeHe lets it settle and reads what it did before changing the same thing again

Stop

Stop SteveHe already changes nothing without your OK, so stopping changes nothing today. Raise his level later and Stop holds all of it. Stopping Steve holds his changes, not his fee. Billing for a campaign stops the day you take it off Steve, under Settings › Every control.

Pause all my adsEvery running campaign stops spending now. Undo puts them back.