Since Oct 18: 2 changes, 3 tests.
Saved Oct 18 to Nov 5, at least
$9,200
Likely $9,200 to $12,700. Covers Steve's fee for the same days 2 times over.How this is measured
Cost per order, each point the 7 days to it, Oct 11 to Nov 7
A changeNov 7
| Change | Cost per order, before and after | What it did |
|---|---|---|
| Oct 28Paused Free shipping ad on Google Google | $31.46 → $18.75 | Cost per order down $12.71 |
| Oct 18Moved $100 a day from Google to Meta | $13.47 → $13.91 | No clear change |