Nov 1 to 7, Meta only. Results as your store counted them.
last 7 days
5% over your 2.0× target.Down 5% against the days beforeWhat moved it
The days the figure readsEarlier daysThe days beforeA changeNov 7
| Campaign | Spend | Orders | Cost per order | Return | New-customer cost | Waiting |
|---|---|---|---|---|---|---|
| New customers | $12,275 | 304 | $40.38 | 1.4× | $43.84 | 4 |
| Win back past buyers | $3,419 | 254 | $13.46 | 3.1× | $201.13 | — |
| Holiday gift box | $3,403 | 130 | $26.18 | 3.6× | $38.67 | — |
What Meta flags first, in its own words, then the rest of its reads, each with the days it covers. Press one for its detail.