Performance

Nov 1 to 7, TikTok only. Results as your store counted them.

last 7 days

40% under your 2.0× target.Down 1% against the days beforeWhat moved it

The days the figure readsEarlier daysThe days beforeA changeNov 7

1.0×1.5×Target 2.0×

Oct 11Nov 7

Campaign	Spend	Orders	Cost per order	Return	New-customer cost	Waiting
Holiday gift box	$8,194	112	$73.16	1.3×	$107.81	—
New customers	$8,204	161	$50.96	1.1×	$55.43	—

What TikTok says

TikTok's own reads beyond the figures above, each with the days it covers. Press one for its detail.

How far people watch32.8% watched 2 seconds, 6.0% to the end; 2.9 seconds a playNov 1 to 71,654,022plays
Ad groupsEvery ad group is delivering or learning3running
How each ad opensMost watched 2 seconds: Gift box revealNov 1 to 73ads
Spark Ads against ordinary ads$56.89 against $59.95 an orderOct 25 to Nov 7
How TikTok credits what it claims64% after a click, 31% after a view only, 5% after 6 seconds watchedOct 11 to Nov 71,759orders
Who the money reached18 to 24 takes 34% of the spend at $59.33 a result, against $36.81 overall, by TikTok's count of orders.Oct 11 to Nov 7
TikTok Shop7 orders TikTok credits to your ads, read onlyNov 1 to 7$294in sales
Claimed beyond your store's count451 orders claimed, 279 counted by your storeOct 30 to Nov 5+62%beyond your store
Days still settlingTikTok can still add orders to them. Steve does not judge an ad on them until they settle.Nov 6 to 72days