Performance

What Google flags first, in its own words, then the rest of its reads, each with the days it covers. Press one for its detail.

• Conversion actionsNeeds a look"Product page view" is primary, so Google bids on it as if it were a sale and counts it in conversions.3actions
• Searches people typed$5,695 on 4 searches well short of their campaign's rate, 12% of what the named searches spentOct 11 to Nov 713searches
• Brand search239 orders, $14.62 each, ROAS 4.1×Oct 11 to Nov 7$3,489spent
• Other search2,796 orders, $24.31 each, ROAS 2.3×Oct 11 to Nov 7$67,979spent
• Google suggestsRaise the budget, Switch keywords to broad match and 3 more5suggestions
• Share of searchesSearch: coffee subscription 71%Oct 25 to Nov 71campaign
• Bidding and what holds it back2 campaigns have a status from Google2campaigns
• Quality Score$5,177 on 1 keyword whose landing page Google rates below averageOct 11 to Nov 71keyword
• Claimed beyond your store's count1,049 orders claimed, 974 counted by your storeOct 30 to Nov 5+8%beyond your store
• Days still settlingGoogle keeps adding orders to a day for about 2 days after it. Steve does not judge an ad on them until they settle.Nov 6 to 72days

More on Google

• Plan a lift test on GoogleTurn the ads off in some regions for a few weeks and read what your store's orders do there
• Findings on GoogleEverything found on it that is not set aside, in Findings6findings