FindingsChecklist
42 of 65 checks pass, 6 have a gap, 17 can't be read yet.
Tracking4 of 13 pass, 7 can't be read yet
The day a network's count moved away from your store'sPasses Meta ad sets counting results over different attribution windowsPasses Subscription renewals sent to a network as new purchasesPasses Networks sent the same value for every purchasePasses
Structure8 of 9 pass, at least $2,900 a month
A campaign's results split across too many ad sets for any to learnPasses Ad sets Meta reports as learning limitedPasses Two campaigns reaching the same people on one networkPasses A Google shared budget paying for campaigns whose costs are far apartPasses Ad sets switched on that showed nothing for two daysPasses TikTok ad groups held back, not spending or under-deliveringPasses Ad sets changed faster than they can settlePasses The same keyword bid on in more than one ad groupPasses
Wasted spend6 of 11 pass, 3 can't be read yet, at least $21,800 a month
Meta placements that cost far more for each order, across the accountPasses Campaigns for new customers whose orders mostly come from past buyersPasses Retargeting whose orders would mostly have come anywayPasses Ages, genders and placements inside a Meta campaign that spend without sellingPasses Ages, genders and placements inside TikTok campaigns that spend without sellingPasses Ads sending people to the home page rather than a product pagePasses
Creative12 of 14 pass, 1 can't be read yet, at least $6,700 a month
Ads whose click rate or cost is wearingPasses One ad carrying its whole ad setPasses One ad bringing most of the account's ordersPasses An ad that wins on one network and was never tried on anotherPasses Meta audiences seeing the same ads too oftenPasses Google ads that were disapprovedPasses Meta and TikTok ads the network rejectedPasses Whether an ad test is running or finished latelyPasses Ads Google shows less for a policyPasses Ad sets running a single adPasses Several running ads in one ad set that are copies of onePasses Meta campaigns whose ads are all one formatPasses
Budget9 of 13 pass, 4 can't be read yet
Whether the next order costs far more on one network than anotherPasses Places with room to spend at a good costPasses Campaigns spending past where the next order costs your targetPasses Cheap orders that are worth littlePasses An ad set far cheaper than the rest of its campaignPasses Cost per result rising day after dayPasses The month's budget running out early, or on course to be left unspentPasses New customers from one network worth far less after 90 daysPasses Black Friday, Cyber Monday or your busiest week coming with nothing plannedPasses
Platform settings3 of 5 pass, 2 can't be read yet
Meta account state: disabled, payment owed, under review, a spend capPasses Automation the networks switched on by themselvesPasses Search campaigns also shown on the Display Network or search partnersPasses