FindingsChecklist
42 of 65 checks pass, 6 have a gap, 17 can't be read yet.
Tracking4 of 13 pass, 7 can't be read yet
Each network's pixel or conversion tags, the store's tags on orders, and the ads' linksRead on a connected accountCan't read yet Ads whose links do not carry the tags your store readsNeeds a store, and the ads' linksCan't read yet Conversion windows shorter than your buyers take to buyNeeds your store's time from first visit to orderCan't read yet Purchases counted once per click where your buyers order againNeeds your store's repeat ordersCan't read yet Catalog feeds that stopped updating, or catalogs whose every product TikTok rejected, while catalog ads runNeeds the networks' catalogsCan't read yet Whether each network is sent the order's total or its subtotal, as the others areNeeds your store's order valuesCan't read yet Sales closed offline that no network is told aboutNeeds your store's sales channels, or your briefCan't read yet
Wasted spend6 of 11 pass, 3 can't be read yet, at least $21,800 a month
Products Google will not show, or shows less, for a feed problemNeeds Google's product feed statusCan't read yet A Performance Max channel taking money and converting far lessNeeds Performance Max's channelsCan't read yet Negative keywords that block searches that sellNeeds Google's negative keyword listsCan't read yet
Creative12 of 14 pass, 1 can't be read yet, at least $6,700 a month
Performance Max asset groups rated Poor, or with no adsNeeds Google's asset groupsCan't read yet
Budget9 of 13 pass, 4 can't be read yet
Campaigns losing money on their orders after the cost of goodsNeeds each campaign's margin, from your store or your briefCan't read yet Google bid limits the clicks are held againstNeeds Google's bid limitsCan't read yet Google seasonality adjustments that match no sale, or whose rise never cameNeeds Google's seasonality adjustmentsCan't read yet Meta's account daily spending limit holding spend backNeeds Meta's account spending limitCan't read yet
Platform settings3 of 5 pass, 2 can't be read yet
Google's "presence or interest" location option where you sell only in some countriesNeeds Google's location settingsCan't read yet Retargeting audiences or exclusions shorter than your buyers takeNeeds your store's time from first visit to orderCan't read yet