FindingsChecklist
42 of 65 checks pass, 6 have a gap, 17 can't be read yet.
Tracking4 of 13 pass, 7 can't be read yet
Each network's pixel or conversion tags, the store's tags on orders, and the ads' linksRead on a connected accountCan't read yet Ads whose links do not carry the tags your store readsNeeds a store, and the ads' linksCan't read yet Conversion windows shorter than your buyers take to buyNeeds your store's time from first visit to orderCan't read yet Purchases counted once per click where your buyers order againNeeds your store's repeat ordersCan't read yet Catalog feeds that stopped updating, or catalogs whose every product TikTok rejected, while catalog ads runNeeds the networks' catalogsCan't read yet Whether each network is sent the order's total or its subtotal, as the others areNeeds your store's order valuesCan't read yet Sales closed offline that no network is told aboutNeeds your store's sales channels, or your briefCan't read yet
4 checks passNothing found
- The day a network's count moved away from your store's
- Meta ad sets counting results over different attribution windows
- Subscription renewals sent to a network as new purchases
- Networks sent the same value for every purchase
Structure8 of 9 pass, at least $2,900 a month
8 checks passNothing found
- A campaign's results split across too many ad sets for any to learn
- Ad sets Meta reports as learning limited
- Two campaigns reaching the same people on one network
- A Google shared budget paying for campaigns whose costs are far apart
- Ad sets switched on that showed nothing for two days
- TikTok ad groups held back, not spending or under-delivering
- Ad sets changed faster than they can settle
- The same keyword bid on in more than one ad group
Wasted spend6 of 11 pass, 3 can't be read yet, at least $21,800 a month
Products Google will not show, or shows less, for a feed problemNeeds Google's product feed statusCan't read yet A Performance Max channel taking money and converting far lessNeeds Performance Max's channelsCan't read yet Negative keywords that block searches that sellNeeds Google's negative keyword listsCan't read yet
6 checks passNothing found
- Meta placements that cost far more for each order, across the account
- Campaigns for new customers whose orders mostly come from past buyers
- Retargeting whose orders would mostly have come anyway
- Ages, genders and placements inside a Meta campaign that spend without selling
- Ages, genders and placements inside TikTok campaigns that spend without selling
- Ads sending people to the home page rather than a product page
Creative12 of 14 pass, 1 can't be read yet, at least $6,700 a month
Performance Max asset groups rated Poor, or with no adsNeeds Google's asset groupsCan't read yet
12 checks passNothing found
- Ads whose click rate or cost is wearing
- One ad carrying its whole ad set
- One ad bringing most of the account's orders
- An ad that wins on one network and was never tried on another
- Meta audiences seeing the same ads too often
- Google ads that were disapproved
- Meta and TikTok ads the network rejected
- Whether an ad test is running or finished lately
- Ads Google shows less for a policy
- Ad sets running a single ad
- Several running ads in one ad set that are copies of one
- Meta campaigns whose ads are all one format
Budget9 of 13 pass, 4 can't be read yet
Campaigns losing money on their orders after the cost of goodsNeeds each campaign's margin, from your store or your briefCan't read yet Google bid limits the clicks are held againstNeeds Google's bid limitsCan't read yet Google seasonality adjustments that match no sale, or whose rise never cameNeeds Google's seasonality adjustmentsCan't read yet Meta's account daily spending limit holding spend backNeeds Meta's account spending limitCan't read yet
9 checks passNothing found
- Whether the next order costs far more on one network than another
- Places with room to spend at a good cost
- Campaigns spending past where the next order costs your target
- Cheap orders that are worth little
- An ad set far cheaper than the rest of its campaign
- Cost per result rising day after day
- The month's budget running out early, or on course to be left unspent
- New customers from one network worth far less after 90 days
- Black Friday, Cyber Monday or your busiest week coming with nothing planned
Platform settings3 of 5 pass, 2 can't be read yet
Google's "presence or interest" location option where you sell only in some countriesNeeds Google's location settingsCan't read yet Retargeting audiences or exclusions shorter than your buyers takeNeeds your store's time from first visit to orderCan't read yet
3 checks passNothing found
- Meta account state: disabled, payment owed, under review, a spend cap
- Automation the networks switched on by themselves
- Search campaigns also shown on the Display Network or search partners