Return on ad spend, last 90 days
$377,456 in sales, counted by your store
Changed here
Raising Search: coffee subscriptionHeld back
Search lost 17% of its searches to budget and its next dollar brings $2.45 on the store's count, but Steve's model reads Google at well under the 2,938 orders it is credited with. Steve adds money to Google only after a lift test there, holding it back in some regions as was done for TikTok. From his review of Nov 7.
$5,695on 4 searches well short of this campaign's rate, 12% of what the named searches spent
9% of its orders came from searches for your name. Without them it costs $26.19 an order, against $25.12 with them.
| Search | Spend | Orders |
|---|---|---|
| coffee subscriptionKeyword | $13,590 | 804 |
| best coffee subscriptionKeyword | $7,765 | 444 |
| fresh roasted coffee delivery | $5,177 | 305 |
| coffee subscription canadaKeyword | $4,530 | 249 |
| coffee beans onlineKeyword | $3,883 | 139 |
| coffee gift subscription | $3,236 | 166 |
| free coffee samples | $2,265 | 0 |
| how to make cold brew at home | $1,618 | 0 |
| nespresso pods subscription | $1,294 | 0 |
| coffee shop jobs | $518 | 0 |
| 3 more searches | $4,142 | |
| Searches Google does not name | $16,696 | |
| All searches, last 28 days | $64,712 |
Steve marks a search Exclude when its spend should have brought about three orders at this campaign's own rate and brought none, and puts them in Needs you as exact negative keywords. Uses the negative list "Never relevant" (38 keywords). This campaign spent $64,712 on Google in the last 28 days. Google names the searches behind 74% of it and keeps the rest private.
| Keyword | Score | Expected click rate | Ad relevance | Landing page |
|---|---|---|---|---|
| coffee subscriptionphrase | 8/10 | Above average | Above average | Average |
| best coffee subscriptionphrase | 7/10 | Average | Above average | Average |
| coffee beans onlinebroad | 4/10 | Below | Average | Below |
| coffee subscription canadaexact | 6/10 | Average | Average | Average |
| northbound coffeeexact | 10/10 | Above average | Above average | Above average |
| Part | Spend | Conversions |
|---|---|---|
| HeadlineCoffee Subscription, Skip Any Week | $24,591 | 1,369 |
| HeadlineFree Shipping on Every Bag | $17,472 | 748 |
A part's figures are those of the ads it showed in, so parts that showed together share them.
78% of its purchases were from new customers, by Google's count: 2,166 new, 606 returning.
Maximize conversions, target $24.00
Running normally.
It changed on Oct 28 ("Paused Free shipping ad on Google"). Steve waits 14 days after a change before moving its target, so Google's bidding settles first.
With the campaign's own figures. Steve weighs them in his review; nothing here is applied unless you apply it in Google Ads.
Shown on 71% of the searches it could have been. 17% were missed because the budget ran out, and 12% were lost to ad rank.
Google keeps adding orders to a day for about 2 days after it. Steve does not judge an ad on them until they settle.