Return on ad spend, last 90 days
$377,456 in sales, counted by your store
Changed here
Raising Search: coffee subscriptionHeld back
Search lost 17% of its searches to budget and its next dollar brings $2.45 on the store's count, but Steve's model reads Google at well under the 2,938 orders it is credited with. Steve adds money to Google only after a lift test there, holding it back in some regions as was done for TikTok. From his review of Nov 7.
$2,308a day on average, against $2,400 a day in budgets today
No day went over today's budget. A network may spend a little over on one day and under on another.
For
Google goes from $2,400 to $2,600 a day now, and back to $2,400 on Nov 15.
About 8 more orders a day while it lasts, about $25.44 each. Adds $1,400 to November's spend, inside its budget. Steve's fee on it: $56.00.