MetaTikTok
Return on ad spend, last 14 days
$44,780 in sales, counted by your store
Nothing. Steve has no change waiting on this campaign.
Changed here
Nothing has been changed in this campaign in the days Steve can see.
Holiday gift boxHeld back
The store shows 2 days of stock left on the gift box, so Steve raises nothing there and leaves the Gift tin close-up test uncalled at a 96% chance it is cheaper. If more stock is coming, the reader should say when, because the Meta gift budget brings $2.36 on its next dollar. From his review of Nov 7.
TikTok reports no learning status. Steve reads it from TikTok's own rule: about 25 results or 7 days from when an ad group starts.
| Ad | Watched 2s | Cost per order |
|---|---|---|
| Gift box reveal | 36.6% | $73.16 |
Watched 2s is the hook rate: the share of views that lasted 2 seconds. TikTok videos wear faster than Meta's, so Steve compares the last 3 days with the 7 before and calls a refresh before the cost rises.
TikTok claims 355 orders, 128 of them (36%) from people who saw an ad and never clicked it. On clicks alone it would claim 227; your store counted 219. Only a lift test says how many of the views-only ones TikTok really caused.
After a click 64%After a view only 31%After 6 seconds watched 5%
Plan a lift test to see what TikTok brings beyond what your store would have sold anyway.
Age
Gender
Placement
Country
Bars are each part's share of the spend; the figure is what a result cost there, by TikTok's own count, over the campaigns whose ad groups optimise for it. 18 to 24 takes 34% of the spend at $72.89 a result, against $45.21 overall, by TikTok's count of orders.
16 orders$672 gross
Orders placed in TikTok Shop that TikTok credits to your ads. Read only. Your store never sees them, so they are not in its count or in Steve's cost per order.