MetaTikTok
Return on ad spend, last 28 days
$111,938 in sales, counted by your store
Changed here
Nothing has been changed in this campaign in the days Steve can see.
Moving TikTok money to MetaHeld back
TikTok's next order costs $72.83 against Meta's $43.40, and the September lift test values TikTok at 1.06 times what the store credits it with. Steve weighs the move once the Founder story pause shows what Meta's next dollar in New customers brings without it. From his review of Nov 7.
Pause Morning pour on MetaNot clearly worse
It brings 1.8x in sales for each ad dollar against 2.1x beside it, 16% less. Steve pauses only when he is 95% sure it brings at least 10% less in sales for each dollar; he is 83% sure.
Pause Barista at home on TikTokNot clearly worse
It brings 1.0x in sales for each ad dollar against 1.2x beside it, 18% less. Steve pauses only when he is 95% sure it brings at least 10% less in sales for each dollar; he is 80% sure.
TikTok reports no learning status. Steve reads it from TikTok's own rule: about 25 results or 7 days from when an ad group starts.
| Ad | Watched 2s | Cost per order |
|---|---|---|
| Unboxing, first bag | 32.5% | $47.16 |
| Barista at homeSpark Ad | 23.0% | $60.73 |
Watched 2s is the hook rate: the share of views that lasted 2 seconds. TikTok videos wear faster than Meta's, so Steve compares the last 3 days with the 7 before and calls a refresh before the cost rises.
A Spark Ad runs as a TikTok account's own post, a creator's or yours. Different videos, so read it as a lead, not a test.
TikTok claims 1,043 orders, 375 of them (36%) from people who saw an ad and never clicked it. On clicks alone it would claim 668; your store counted 642. Only a lift test says how many of the views-only ones TikTok really caused.
After a click 64%After a view only 31%After 6 seconds watched 5%
Plan a lift test to see what TikTok brings beyond what your store would have sold anyway.
Age
Gender
Placement
Country
Bars are each part's share of the spend; the figure is what a result cost there, by TikTok's own count, over the campaigns whose ad groups optimise for it. 18 to 24 takes 34% of the spend at $50.03 a result, against $31.04 overall, by TikTok's count of orders.