MetaTikTok
Return on ad spend, last 28 days
$111,938 in sales, counted by your store
Changed here
Nothing has been changed in this campaign in the days Steve can see.
Moving TikTok money to MetaHeld back
TikTok's next order costs $72.83 against Meta's $43.40, and the September lift test values TikTok at 1.06 times what the store credits it with. Steve weighs the move once the Founder story pause shows what Meta's next dollar in New customers brings without it. From his review of Nov 7.
Pause Morning pour on MetaNot clearly worse
It brings 1.8x in sales for each ad dollar against 2.1x beside it, 16% less. Steve pauses only when he is 95% sure it brings at least 10% less in sales for each dollar; he is 83% sure.
Pause Barista at home on TikTokNot clearly worse
It brings 1.0x in sales for each ad dollar against 1.2x beside it, 18% less. Steve pauses only when he is 95% sure it brings at least 10% less in sales for each dollar; he is 80% sure.
Every ad set has finished learning.
Placement
Age
Gender
Region
Device
Last 28 days. Bars are each part's share of the spend. Meta's orders in each part, scaled to what your store matched to each ad set. A region can show spend and no orders where Meta does not report them by region.