MetaTikTok
Return on ad spend, last 28 days
$111,938 in sales, counted by your store
Changed here
Nothing has been changed in this campaign in the days Steve can see.
Moving TikTok money to MetaHeld back
TikTok's next order costs $72.83 against Meta's $43.40, and the September lift test values TikTok at 1.06 times what the store credits it with. Steve weighs the move once the Founder story pause shows what Meta's next dollar in New customers brings without it. From his review of Nov 7.
Pause Morning pour on MetaNot clearly worse
It brings 1.8x in sales for each ad dollar against 2.1x beside it, 16% less. Steve pauses only when he is 95% sure it brings at least 10% less in sales for each dollar; he is 83% sure.
Pause Barista at home on TikTokNot clearly worse
It brings 1.0x in sales for each ad dollar against 1.2x beside it, 18% less. Steve pauses only when he is 95% sure it brings at least 10% less in sales for each dollar; he is 80% sure.
$2,901a day on average, against $3,000 a day in budgets today
No day went over today's budget. A network may spend a little over on one day and under on another.
Network
For
Meta goes from $1,800 to $2,000 a day now, and back to $1,800 on Nov 15.
About 2.8 more orders a day while it lasts, about $70.45 each. Adds $1,400 to November's spend, inside its budget. Steve's fee on it: $56.00.