Nov 1 to 7: You spent $53,441 this week for 1,911 orders, at $27.97 an order, about where it was the week before.The rest of the week Your ROAS was 2.1×, counted by your store, at or over your 2.0× target. The largest opening: 2 searches brought 471 orders in Search: coffee subscription and are not keywords yet, led by "fresh roasted coffee delivery". The largest risk: Morning pour on Meta: since about Oct 29 the same people see it 1.5 times a day, up from 1.1 (3.9 times a week by Meta's count), and 30% fewer of them click it than in the weeks before, beyond how Meta's other ads moved.