Findings

27 findings. The 9 priced as a saving or a gain: about $85,400–$127,900 a month.

Cut 26,888 ways over 42 days, Sep 27 to Nov 7; 8 gaps clear the bar, and 2 things changed. How it looked

Finding	Worth a month	How sure	Found by
On Meta, Android phones cost $33.65 an order as Meta counts it, against $21.95 on other devices, on $35,666 of spend. The ad "Price per cup" shows the same on Android.	$14,600–$20,900	Likely	Deep dive, in Steve's words
On Meta, the Facebook Feed costs $31.17 an order as Meta counts it, against $22.49 in other placements, on $36,342 of spend.	$11,400–$17,500	Likely	Deep dive, in Steve's words
From Oct 25 to Nov 7, each ad dollar on Meta sent to the home page brings 1.60 in store sales after refunds, down 15% from 1.88 over Sep 27 to Oct 24.	$15,900–$21,400	Likely	Deep dive
From Oct 25 to Nov 7, an order in "New customers" costs $41.87 as the network counts it, up 8% from $38.73 over Sep 27 to Oct 24.	$5,500–$7,500	Likely	Deep dive
91% of the 1,424 orders from the ad "Price per cup" used a code, against 9% from other ads. After the codes the store still keeps 2.86 per ad dollar from it, against the 3.21 Meta claims.	Not priced	Firm	Deep dive, in Steve's words
On Meta, people aged 25 to 64 cost $22.92 an order as Meta counts it, against $50.70 at other ages, on $89,055 of spend. That is Meta's own count of orders, not the store's.	Not priced	Firm	Deep dive, in Steve's words