27 findings. The 9 priced as a saving or a gain: about $85,400–$127,900 a month.
| Finding | Worth a month | How sure | From |
|---|---|---|---|
| TikTok claims 1,790 orders over 28 days, and your store saw 1,103 of them. | About $27,300 | Firm | This week |
| From Oct 25 to Nov 7, an order in "New customers" costs $41.87 as the network counts it, up 8% from $38.73 over Sep 27 to Oct 24. | $5,500–$7,500 | Likely | Deep dive |
| 23% of TikTok's 1,723 orders included Single origin, 340 g, against 0.4% of other orders in the same campaigns, and it hardly sells on Meta or Google. The ad "Barista at home" shows the same. | Not priced | Firm | Deep dive |
| Holiday gift box — worth running on Meta, not yet on TikTok. | Not priced | — | Steve's read |
| New customers — your main source of first-time buyers, held back by one weak ad and an expensive network. | Not priced | — | Steve's read |