Findings

27 findings. The 9 priced as a saving or a gain: about $85,400–$127,900 a month.

Finding	Worth a month	How sure	From	Waiting
On Meta, Android phones cost $33.65 an order as Meta counts it, against $21.95 on other devices, on $35,666 of spend. The ad "Price per cup" shows the same on Android.	$14,600–$20,900	Likely	Deep dive	—
On Meta, the Facebook Feed costs $31.17 an order as Meta counts it, against $22.49 in other placements, on $36,342 of spend.	$11,400–$17,500	Likely	Deep dive	—
Founder story on Meta brings a ROAS of 0.5× over 14 days, against 2.6× for Meta's other ads.	$6,900–$36,300	Firm	Checklist	Waits for you
Morning pour on Meta	About $6,700	Firm	This week	Waits for you
From Oct 25 to Nov 7, each ad dollar on Meta sent to the home page brings 1.60 in store sales after refunds, down 15% from 1.88 over Sep 27 to Oct 24.	$15,900–$21,400	Likely	Deep dive	—
On Meta, an order costs $15.36 from Instagram Reels and $184.05 from Audience Network, the same gap in all 3 campaigns there.	About $1,900	Firm	This week	Waits for you
From Oct 25 to Nov 7, an order in "New customers" costs $41.87 as the network counts it, up 8% from $38.73 over Sep 27 to Oct 24.	$5,500–$7,500	Likely	Deep dive	—
91% of the 1,424 orders from the ad "Price per cup" used a code, against 9% from other ads. After the codes the store still keeps 2.86 per ad dollar from it, against the 3.21 Meta claims.	Not priced	Firm	Deep dive	—
On Meta, people aged 25 to 64 cost $22.92 an order as Meta counts it, against $50.70 at other ages, on $89,055 of spend. That is Meta's own count of orders, not the store's.	Not priced	Firm	Deep dive	—
Holiday gift box — worth running on Meta, not yet on TikTok.	Not priced	—	Steve's read	—
New customers — your main source of first-time buyers, held back by one weak ad and an expensive network.	Not priced	—	Steve's read	—
Win back past buyers — cheap orders, but almost all from customers you already have.	Not priced	—	Steve's read	—

On Meta, Android phones cost $33.65 an order as Meta counts it, against $21.95 on other devices, on $35,666 of spend. The ad "Price per cup" shows the same on Android.$14,600–$20,900Likely, Deep dive
On Meta, the Facebook Feed costs $31.17 an order as Meta counts it, against $22.49 in other placements, on $36,342 of spend.$11,400–$17,500Likely, Deep dive
Founder story on Meta brings a ROAS of 0.5× over 14 days, against 2.6× for Meta's other ads.$6,900–$36,300Firm, Checklist, A decision waits
Morning pour on MetaAbout $6,700Firm, This week, A decision waits
From Oct 25 to Nov 7, each ad dollar on Meta sent to the home page brings 1.60 in store sales after refunds, down 15% from 1.88 over Sep 27 to Oct 24.$15,900–$21,400Likely, Deep dive
On Meta, an order costs $15.36 from Instagram Reels and $184.05 from Audience Network, the same gap in all 3 campaigns there.About $1,900Firm, This week, A decision waits
From Oct 25 to Nov 7, an order in "New customers" costs $41.87 as the network counts it, up 8% from $38.73 over Sep 27 to Oct 24.$5,500–$7,500Likely, Deep dive
91% of the 1,424 orders from the ad "Price per cup" used a code, against 9% from other ads. After the codes the store still keeps 2.86 per ad dollar from it, against the 3.21 Meta claims.Not pricedFirm, Deep dive
On Meta, people aged 25 to 64 cost $22.92 an order as Meta counts it, against $50.70 at other ages, on $89,055 of spend. That is Meta's own count of orders, not the store's.Not pricedFirm, Deep dive
Holiday gift box — worth running on Meta, not yet on TikTok.Not pricedSteve's read
New customers — your main source of first-time buyers, held back by one weak ad and an expensive network.Not pricedSteve's read
Win back past buyers — cheap orders, but almost all from customers you already have.Not pricedSteve's read